He simply
found that object, gave it his name. What then did he do? He found that object,
gave it his name. Identification. What then shall we do? Shall we call it by
his name or by its name? It’s not a question of names.
First
off, thanks to Kenneth Goldsmith (or possibly just an office assistant) at Ubu
Web for the tweet last week, which
seems to have brought a new audience to this otherwise obscure blog. To
reiterate for any newcomers, I explain the concept behind this project of “reading
through” on the “About This Blog” page to the right. I imagine my note
regarding the copy of Variations V on Ubu Web last week sparked
the tweet (everyone seems to have set up their own personal protective net of
Google Alerts nowadays); technically this is another video that hovers in the “grey
area” of copyright, and as Ubu has proven, the power of dissemination often
usurps the desire to control and restrict. I’ve had a loan copy of this video
for years from the Merce Cunningham Dance Company archives, and it is one work
that really could put a tailspin on authorship rights, especially in lieu of
recent discussions by Mark Bartlett in the special edition of Animation: An Interdisciplinary Journal devoted to Stan VanDerBeek; Variations V comes up a lot on these
pages, and the political discussions are a bit beyond the scope of this blog,
but interesting for anyone who can access the journal (read: the firewall of academic
privilege, another ironic twist to Bartlett’s critique).
Ubu
Web is in a very unique position to present a counterweight to the chilling
effect argument regarding copyright and distribution, an issue particularly
relevant to this week’s reading. Here we are dealing with art forms that are
essentially meant to overthrow the commodity exchange ideal of commercialism,
yet through the beautiful circularity of commodification, these artworks
themselves have, in the process, become quite valuable to some people, and as a
result familiar legal boundaries have been set up to protect the property of rightsholders. That these objects constitute familiar definitions of “property” is
again part of the circular commodification argument, and
one that Ubu Web has put front and center. Commercial artists have no problem
arguing that the products they create are commodities and thus should be
protected by the legal boundaries set in place to protect property; however,
avant-garde and experimental artists are hesitant to openly advocate that their
products are in fact personal property—that their ideas have exchange value in
the same sense as a patent or proprietary information. I can’t imagine that
artists subject their pupils or assistants to NDA’s just yet, but if one were
to take this logic down the long and winding road of legalese, it might just
end up this way.
All
this is fine for me to ponder; I’m an academic and I make no money off of my
armchair chatter, except perhaps for the long sought after academic appointment, which is
arguably a subsidized form of art market criticism; high-minded cultural
capital imbued on art objects to ensure their long-term appreciation. In fact, I would venture to say that it is
this carrot and stick environment that usurps the alleged “Crisis of
Competence” that seems to be the hot topic right now; with enough pressure,
everyone eventually becomes a centrist.
I
think the reason Marcel Duchamp continues to resonate so deeply with artists
and intellectuals, and particularly within Cage Studies, is that he poignantly highlighted
the perennial problems of commodification, value and use arguments for art
objects, and basic epistemological, and, eventually, ontological arguments surrounding
art works and art world definitions. As with most aesthetic arguments, much ink
has been spilled on what, in the grand scheme of things, is fairly trivial;
however I believe that the artworld commodity argument parallels a much more
important cultural issue of proprietary information rights that Cage’s father,
John Cage Sr., an inventor and engineer, was very much involved in, and which
Duchamp implied in many of his technological puns and commentaries
within these complex art objects (or theories).
To
back up a second, Duchamp’s critique is centered around the hot air argument of
“What is Art?” There are many ways to approach this argument, all of them
interesting but none of them conclusive. First, one can begin with highlighting
aspects of language structure itself: Is it “art”? Is “it” art? or “Is” it art?
Here we have three degrees of the skepticism argument that has dominated
postwar art criticism. In the first category, one is skeptical of the entire
definition of art; in the second, one is skeptical of this definition of art versus any other, or none at all; in the
third, however, one focuses more on action, on use-value in a context, which in
the end, as many argue, is about all we can really conclude in this case. It is
art because it is art. We’re done here, right? (Ironically, I feel that the
opposing argument, the Cartesian ideals of Platonic form, is more than happily
embraced by that growing subcategory of art—design, which itself is more than
happy to embrace commodification, but that’s another matter.)
I
won’t pretend to have a profound grasp on this argument, because, as in many
contemporary cases of art theory, we are really not dealing so much with
aesthetic arguments anymore as we are with basic metaphysical and ontological arguments
in general; all of which are interesting to ponder, but perennial in the
greatest sense, and thus in the end it is perhaps more useful for one to wander
off on their own and mull over rather than try and follow the rough logic of an
obscure and wordy blog post.
To
return to the text, this is Cage’s only major essay focusing on Duchamp, who,
like Schoenberg, looms large over the Cagean legacy, and posits many questions surrounding
modernist lineage and influence that dominate Cage Studies today. While the
argument I presented a few weeks ago regarding Schoenberg and serialism was
much more specific in terms of method, the cross-currents between Cage and Duchamp
are more difficult to parse. How do we define the level of influence, when the
literal influence of Duchamp was the negation of definitions of art? This is
the core problem behind the early critiques of the American neo-avant-garde
that I have mentioned many times in this blog. If Cage was resuscitating the
historical avant-garde strategies of shock and negation, to what value, if any,
can we ascribe this postwar recapitulation? Or is it a recapitulation?
Art
historian Branden Joseph has gone to great lengths to delineate the boundary
between these two art movements; the first, the historical avant-garde of Dada
and artists surrounding Duchamp, marks an originary point that historians love
to cling to; this is the first instance of this train of thought, and since the
ideas espoused by Dadaists were the negation of art forms, to recapitulate
those same ideas would negate the point of the first instantiation of the
ideas. Moreover, it would in turn validate the commodification of artworks by
addressing the value of the actual objects Duchamp identified:
putting non-art in a museum—even discussing it for that matter—by this
definition, makes it art. Art is anything we call art, and thus we are back to
that same formulation: It is art because it is art.
Cage’s
essay is less concerned with this circular argument than it is with Duchamp
himself, something Marjorie Perloff has examined in detail. The tension between
Cage’s cool modernist veil of nonsubjectivity is in stark contrast to the
highly sexualized eroticism of Duchamp’s artworks and art world critique, and
as Perloff argues, this tension is the centerpiece of the Cage-Duchamp
dialogue. Kenneth Silverman recently alleged in his new Cage biography that the
sexual double entendre between Cage and Duchamp was—at least in 1942 when he
first met the Dada master—literal. This is an aspect of Cage’s life that will
likely forever be relegated to the backwaters of intellectual discussion, primarily
because Cage so expertly veiled his own sexual discourse within the larger
realm of the negative aesthetics of silence, as I have mentioned in the past.
![]() |
| Marcel Duchamp as "Rose Sélavy" Photograph by Man Ray, 1921 |
Despite
the problems with Cage’s discourse on subjectivity, his essay on Duchamp, surprisingly, addresses the issue directly. These art works are not art works at all, as Cage
argues, they are Duchamp. Take this quote:
The check. The
string he dropped. The Mona Lisa. The musical notes taken out of a hat. The
glass. The toy shot-gun painting. The things he found. Therefore, everything
seen—every object that is, plus the process of looking at it—is a Duchamp.
And
now the examples mentioned here:
![]() |
| One of the many "Czech Checks" sent to Cage |
![]() |
| Three Standard Stoppages (1913-14) |
![]() |
| L.H.O.O.Q (1919) |
![]() |
| Erratum Musical (1913) |
![]() |
| The Bride Stripped Bare By Her Bachelors, Even (1915-1923) |
Throughout
the rather terse essay, Cage fixates on the image of Duchamp himself; he was an
attractive individual, and the sexual tension is part of the game, part of the
dialogue between the two artists. It was likely very much one-way, however;
Duchamp was fond of many sexual puns, but his sexuality was quite literal,
quite visceral, and generally off-putting to Cage. There are several references
to Duchamp’s The Bride Stripped Bare By Her Bachelors, Even (1915-1923), including the dust metaphor I have
discussed before, and a sly attack on Jackson Pollock regarding his 1951
documentary filmed by Hans Namuth, which shows a scene of Pollock applying his
pour technique to a large sheet of glass, while Namuth filmed the artist at
work underneath, enabling the voyeuristic spectator to literally be “in” the painting.
![]() |
| Jackson Pollock 51', dir. Hans Namuth |
![]() |
| Getting "In" the Painting |
| Pollock, No 29, 1950 |
Cage’s
critique once again highlighted the Cage/Pollock determined
indeterminacy/determined determinacy divide I have been focusing on:
Seems Pollock
tried to do it—paint on glass. It was in a movie. There was an admission of
failure. That wasn’t the way to proceed. It’s not a question of doing again
what Duchamp already did. We must nowadays nevertheless be able to look through
to what’s beyond—as though we were in it looking out. What’s more boring than Marcel Duchamp? I ask you (I’ve books about his work but never bothered to read
them.) Busy as bees with nothing to do.
Here
Cage is explicit in attacking the very act of recapitulation that critics
slapped on his own program: We can be “busy as bees with nothing to do,” mimicking
Duchamp’s Dadaist antics, or we can move on to something else, something new,
something beyond, “in looking out,” not out looking in. The question then
remains: did Cage succeed in this task? Is
it art?








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